Political Profile |
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Political Orientation | In political matters, people talk of "the left" and "the right." How would you place your views on this scale, generally speaking? | Likert Scale | 1 (Left) to 10 (Right) |
Voting History | Which of the following past elections did you vote in?
Presidential Elections:
- 2020 - Presidential Elections (Trump v. Biden)
- 2016 - Presidential Elections (Trump v. Clinton)
Midterm Elections:
- 2022 - Midterm Elections (Most Recent)
- 2018 - Midterm Elections
Did Not Vote:
- I did not vote in any of these
- I am not eligible to vote | Binary | Checkbox |
Issue Importance | There are many topics being discussed in the U.S. today.
Do any of these issues matter to you in the upcoming election (select up to three):
-Jobs / Economy
-Foreign Policy / National Security
-Abortion
-Democracy / Political Stability
-Climate Change
-Health care
-Crime
-Immigration
-Budget Deficit
-Saving Social Security / Welfare Reform
-None of the above | Select | Select up to 3 |
Social Trust | Generally speaking, would you say that most people can be trusted or that you need to be very careful in dealing with people? | Binary | a. Most people can be trusted
b. Need to be very careful |
Specific Policy Support: YPCCC | How much do you support or oppose the following policies?
-Schools should teach about global warming
-Expand offshore drilling for oil and natural gas off US coast
-Drill for oil in the Arctic National Wildlife Refuge
-Require fossil fuel companies to pay a carbon tax
-Regulate CO2 as a pollutant
-Provide tax rebates for energy-efficient vehicles or solar panels
-Generate renewable energy on public land in the US
-Fund research into renewable energy sources | Slider | -100 (Oppose) to +100 (Support) |
General Policy Support | -To help people decrease the amount meat in their diet, your state increases the availability of plant-based options in state-owned or state-operated facilities, such as public schools, public universities, and healthcare facilities.
-Your state provides an upfront cash rebate for the purchase or lease of a fully electric vehicle (EV)
When your solar panels produce more electricity than you consume, your utility must be required to purchase that excess electricity (to help lower your utility bill).
-Your utility guarantees households who sign up for community solar energy at least 5% savings on their annual electricity bill
The federal government requires all travel providers (e.g. airlines, buses, trains, etc) to offer customers an option to purchase carbon
offsets.
1. Do you support or oppose the policy described above? [-100 to 100 slider]
2. Imagine 10 people you know. If you had to guess, how many of them would support this policy? [0 to 10 slider]
3. Would you like to receive information about this policy? If Yes, we will ask for your email later in the survey to send you information about the policy [Yes/No] | 1. Slider
2. Slider
3. Binary | 1. -100 to 100
2. 0 to 10
3. Yes/No |
Environmental Profile |
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Past Donation Behavior | In the past 12 months, have you donated money to any environmental nonprofit (for example, World Wildlife Fund, Sierra Club, or The Nature Conservancy)? | Binary |
a. Yes
b. No
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Public Action | In the last 12 months, have you participated in any demonstrations, marches, rallies, or other events in support of an environmental cause? | Binary |
a. Yes
b. No
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Pro-Environmental Behavior Scale
(PEBS)
(restricted to questions with broadest adoption potential) | In the past 12 months, how often have you taken the following actions as part of your daily life:
-Cut down on home water use
-Chose environmentally friendly products
-Encouraged others to engage in pro-environmental behavior
-Recycled | Likert Scale | a. Never
b. Rarely
c. Sometimes
d. Often
e. All the time
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Revised Environmental Identity Scale (EID-R) | Please indicate the extent to which each of the following statements describes you by using the appropriate number from the scale below.
-If I had enough resources such as time or money, I would spend some of them to protect the natural environment.
-Behaving responsibly toward nature – living a sustainable lifestyle – is important to who I am.
-I consider myself a steward of our natural resources. | Slider | 1 (not at all true of me)
2
3
4 neither true nor untrue
5
6
7 completely true of me |
New Ecological Paradigm Scale | Do you agree or disagree that:
-We are approaching the limit of the number of people the earth can support.
-Humans have the right to modify the natural environment to suit their needs.
-When humans interfere with nature it often produces disastrous consequences.
-Human ingenuity will ensure that we do NOT make the earth unlivable.
-Humans are severely abusing the environment.
-The earth has plenty of natural resources if we just learn how to develop them.
-Plants and animals have as much right as humans to exist.
-The balance of nature is strong enough to cope with the impacts of modern industrial nations.
-Despite our special abilities humans are still subject to the laws of nature.
-The so-called “ecological crisis” facing humankind has been greatly exaggerated.
-The earth is like a spaceship with very limited room and resources.
-Humans were meant to rule over the rest of nature.
-The balance of nature is very delicate and easily upset.
-Humans will eventually learn enough about how nature works to be able to control it.
-If things continue on their present course, we will soon experience a major ecological catastrophe. | Likert | a. Strongly agree
b. Mildly agree
c. Unsure
d. Mildly disagree
e. Strongly disagree |
YPCCC | https://climatecommunication.yale.edu/visualizations-data/sassy/ | Likert | Varies per question |
Media Habits |
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General Entertainment Consumption Patterns | How many HOURS PER DAY do you usually spend...
(a) watching TV shows and movies?
(b) watching videos on social media platforms (e.g., Instagram, TikTok, Facebook)
(c) watching videos on online video sharing platforms (e.g., YouTube, Vimeo) | Numeric (0-20) | -Hours per day on a typical weekday (Mon-Fri)
-Hours per day on a typical weekend (Sat or Sun) |
Social Media Use | Which online / social media platforms do you use? | Check all that apply | a. Instagram
b. Facebook
c. X (formerly Twitter)
d. TikTok
e. Snapchat
f. YouTube
g. I don't use social media |
Streaming Sources | How often do you watch TV shows on the following streaming platforms?
(either through your own subscription or through password sharing with others)
-Apple TV+
-Disney+
-HBO / Max (formerly HBO Max)
-Hulu
-Peacock
-Paramount / Paramount+
-Netflix
-Zanadu+ [attention check]
-Amazon Prime Video | Likert | a. Regularly
b. Occasionally
c. Rarely
d. Never accessed |
Network Sources | Do you watch any of the following networks?
(either through cable, an app, or through a subscription service, e.g. Sling TV, YouTube TV, Fubo etc.)
-NBC
-CBS
-ABC
-FOX
-Univision
-HGTV
-Hallmark Channel
-Food Network
-BET
-Discovery
-ESPN | Binary | Check all that apply |
Network Sources | How often do you watch TV shows on the following networks?
[max 2 networks selected above] | Likert | a. Regularly
b. Occasionally
c. Rarely
d. Never accessed |
Genre Preference | Please indicate how much content you watch from each of the following genres:
-News
-Action Adventure
-Child / Family-friendly
-Comedy
-Documentary (Social, Political, Historical)
-Documentary (Science, Nature)
-Drama
-Horror
-Mystery & Thriller
-Unscripted / Reality: Cooking Shows
-Unscripted / Reality: Home and Design
-Unscripted / Reality: Docudrama / Soap Opera (e.g. Real Housewives, etc)
-Unscripted / Reality - Other (e.g. contests, game shows)
-Sports
-Sci-Fi / Fantasy
-Talk-shows | Likert | a. Not at all
b. A little amount
c. A moderate amount
d. Quite a bit
e. A great deal |
Show-Level: Viewership | Have you seen any episodes of… [100 shows]
[Logic: Only show if streamer viewership was indicated] | Likert | a. Never watched
b. A few episodes
c. Most episodes
d. All episodes
e. All + rewatched
[wording changed to be relevant for sports] |
Media Motivations |
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Engagement with Extra Materials | For your favorite shows, how often do you do the following:
-Engage with social media content about the show
-Post about the show on your social media accounts
-Engage with bonus show content like official podcasts, etc.
-Engage with fan-created content like blogs, podcasts, articles | Likert | a. Never
b. Rarely
c. Sometimes
d. Often
e. All the time |
Parasocial Bonding |
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Identification with Favorite Character | -My favorite characters remind me of myself.
-I have the same qualities as my favorite characters.
-I seem to have the same beliefs or attitudes as my favorite characters.
-I can imagine myself as my favorite character.
-I can identify with my favorite character. | Likert | a. Strongly disagree
b. Disagree
c. Neutral
d. Agree
e. Strongly agree |
Group Identification / Interaction | -The characters' interactions are similar to mine with friends.
-My friends are like the characters.
-I'd enjoy interacting with the characters and my friends at the same time.
-While watching the show, I felt included in the group.
-I can relate to the characters' attitudes. | Likert | a. Strongly disagree
b. Disagree
c. Neutral
d. Agree
e. Strongly agree |
Favorite character problem solving abilities | -I wish I could handle problems as well as my favorite character.
-I like the way my favorite character handles problems.
-I would like to be more like my favorite character.
-I usually agreed with my favorite character. | Likert | a. Strongly disagree
b. Disagree
c. Neutral
d. Agree
e. Strongly agree |
Interest in actor | -I would like to meet the actor who plays my favorite character.
-I follow trends and ideas from the actor who plays my favorite character
-I would watch the actor of my favorite character on another program. | Likert | a. Strongly disagree
b. Disagree
c. Neutral
d. Agree
e. Strongly agree |
Messaging in Media |
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Action Response to Entertainment | Setting aside news and documentaries, which of the following actions have you ever taken based on something you learned from a scripted or unscripted movie or TV show? (Select all that apply)
-Discussed an issue from the show with someone
-Sought more information on a topic
-Contacted a public official
-Made a donation to a charity or a foundation
-Signed a petition
-Posted online or on social media about an issue
-Tried or purchased a product I saw on a TV show
-Changed a habit (e.g. eat less meat, use less plastic)
-None of the Above | Binary | Checkboxes |
General Audience Demand | We are interested in your opinion about whether Hollywood should play a role in combating climate change.
Previous research has found that, by showing characters on-screen taking positive actions, Hollywood contributed to:
- reduced rates of smoking
- reduced rates of drunk driving
- increased use of seat belts
Do you think studios and streamers should include climate-friendly actions on-screen (e.g. showing electric vehicles, solar panels on roofs, etc.) in order to help address climate change? | Binary | Yes/No |
Audience Demand for Specific Behaviors |
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Reducing Meat | Reducing meat / Eating a more plant-based diet
-Show more plant-based meals at restaurants or homes
-Include more vegetarian or vegan characters | Slider | -100 to 100, increments of 1 |
Green Energy | Renewable / Green Energy
-Show more "green energy" on screen (e.g., roof-top solar panels, solar farms, wind farms, etc.)
-Show more character or scenes involving ""green jobs"" (e.g., clean energy sector) | Slider | -100 to 100, increments of 1 |
Green Transport | Low-Emissions / Green Transport
-Show more electric cars, trucks, and other vehicles
-Show more scenes involving public transit (e.g., buses, trains, and subways)
-Show more scenes with low or zero carbon transport (e.g., bikes, scooters, ebikes) | Slider | -100 to 100, increments of 1 |
Climate Depictions | Climate Depictions
-Show more scenes highlighting the consequences of climate change | Slider | -100 to 100, increments of 1 |
Getting Engaged | Getting Engaged
-Show more characters engaging in climate activism (e.g., community organizing, protests, advocacy)
-Show more characters talking about climate change (e.g., their fears, hopes, etc) | Slider | -100 to 100, increments of 1 |
Climate Overall |
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Climate Change Temporal Proximity | When do you expect climate change to start having a meaningful impact on your daily life? | Dropdown | a. It already has
b. Right away (1-2 years)
c. In the next 5 years
d. 5-9 years from now
e. 10-19 years from now
f. 20-29 years from now
g. 30-39 years from now
h. 40-49 years from now
i. 50 or more years from now
j. It won’t have an impact on me |
Climate Change: Intersectional Issues | Climate change impacts and intersects many other issues and topics in the U.S. today.
Please select which issue feel most important to you within the context of climate change:
-Race & Gender Equity
-Nature / Biodiversity
-Mental & Physical health
-Mass movement / migration
-Water access
-Food / Food insecurity
-Class / Economic inequality
-Political / Democratic instability
-Race & Gender Equity
-None of the above | Checkboxes | Select 3 |
Personal Normative Belief | Do you think that people should take action to address climate change because it is the right thing to do? | Binary | Yes/No |
Climate Empirical Expectations | Imagine 10 people whose opinion matters to you.
If you had to guess, how many of them do you think currently take actions to address climate change? | Slider | 0-10 (increments of 1) |
Dynamic Norms | Imagine 10 people whose opinion matters to you.
Do you think in recent years, more or less of them are taking actions to address climate change because it is the right thing to do? | Likert | a. Much less than before
b. Moderately less than before
c. Somewhat less than before
d. About the same
e. Somewhat more than before
f. Moderately more than before
g. Much more than before |
Climate Normative Expectations | Imagine 10 people whose opinion matters to you.
If you had to guess, how many of them think that other people should take actions to address climate change because it is the right thing to do? | Slider | 0-10 (increments of 1) |
Climate Self-Efficacy | How confident are you in your ability to personally make a difference on climate change? | Likert | a. Not at all confident
b. Slightly confident
c. Moderately confident
d. Very confident
e. Extremely confident |
Climate Collective Efficacy | How confident are you that people working together have the ability to make a difference on climate change? | Likert | a. Not at all confident
b. Slightly confident
c. Moderately confident
d. Very confident
e. Extremely confident |
Openness to Coalition Building | Imagine people who disagree with you on most important social, political and cultural issues.
How willing are you to work with them to find compromise solutions for addressing climate change? | Likert | a. Not at all willing
b. Slightly willing
c. Moderately willing
d. Very willing
e. Extremely willing |
Single Issue Electoral Preference | Imagine a political party or candidate that agrees with you on the vast majority of issues.
However, they oppose robust action on climate change. Could you ever vote for them? | Binary | a. Yes, I could vote for them
b. No, I could not vote for them |
Stated Intention to take Action | Please indicate how likely it is that you will take some action to address climate change in the next 12 months? | Likert | a. Extremely likely
b. Moderately likely
c. Somewhat likely
d. Neither likely nor unlikely
e. Somewhat unlikely
f. Moderately unlikely
g. Extremely unlikely |
Willingness to seek information | Please indicate if you would be willing to receive more information via e-mail on how you can take action to address climate change. | Binary | Yes/No |
Act: EV |
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Current Ownership | Do you currently own or lease an electric vehicle? | Binary | Yes/No |
Likelihood of Adoption | How likely is it that the next car you purchase is a fully electric car? | Slider | 0% - 100% (increments of 10) |
Dynamic Norms | Imagine 10 drivers you know.
In recent years, do you think more or less of them are driving fully electric vehicles? | Likert |
a. Much less than before
b. Moderately less than before
c. Somewhat less than before
d. About the same
e. Somewhat more than before
f. Moderately more than before
g. Much more than before
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Emprical Expectation | Imagine 10 drivers you know.
If you had to guess, how many of them do you think will drive a fully electric car in 5 years? | Slider |
Range: 0-10
(increments of 1)
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Normative Expectation | Imagine 10 drivers you know.
If you had to guess, how many of them think that people should drive a fully electric car because it is the right thing to do? | Slider |
Range: 0-10
(increments of 1)
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Self-Efficacy | How confident are you in your ability to purchase an electric vehicle? (e.g., selecting the right model, finding rebates, finding charging stations, etc.) | Likert | a. Not at all confident
b. Slightly confident
c. Moderately confident
d. Very confident
e. Extremely confident |
Barriers | If you were to consider buying an electric vehicle (EV), which - if any - of the following potential issueswould you be worried about?
-Access to public charging stations
-Ability to charge at my home or office
-Upfront cost
-Driving range between charges
-Battery life and replacement costs
-Safety and reliability
-Ability to drive in rural areas
-Resale value
-Mineral Mining
-None of the above | Checkboxes | Top 3 |
Benefits | If you were to consider buying an electric vehicle (EV), which - if any - of the following potential benefits would you be excited about?
-Cost savings
-Environmental impact
-Energy independence
-Faster acceleration
-Social recognition
-Enjoying favorable parking
-High safety rating
-Less engine noise
-I would never buy an electric vehicle | Checkboxes | Top 3 |
Climate Outcome-Efficacy
(Individual) | How much do you think you that driving a fully electric car would reducing the carbon footprint for a person like you? | Likert | a. Not at all
b. A little amount
c. A moderate amount
d. Quite a bit
e. A great deal |
Climate Outcome-efficacy
(Collective) | If most drivers switch from gas-powered cars to fully electric cars on their next car purchase / lease, how much would that contribute to reducing climate change? | Likert | a. Not at all
b. A little amount
c. A moderate amount
d. Quite a bit
e. A great deal |
Act: Solar |
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Current Ownership | Do you have solar panels installed on your home? | Binary | Yes/No |
Likelihood of Adoption | How likely is it that you would be willing to install solar panels on your roof in the next 12 months? | Slider | 0% - 100% (increments of 10) |
Dynamic Norms | Imagine 10 home owners you know.
Do you think in recent years, more or less of them have solar panels installed on their homes? | Likert |
a. Much less than before
b. Moderately less than before
c. Somewhat less than before
d. About the same
e. Somewhat more than before
f. Moderately more than before
g. Much more than before
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Emprical Expectation | Imagine 10 home owners you know.
If you had to guess, how many of them do you think will have solar panels installed for their homes in 5 years? | Slider |
Range: 0-10
(increments of 1)
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Normative Expectation | Imagine 10 homeowners you know.
If you had to guess, how many of them think that people should use solar panels for home electricity because it is the right thing to do? | Slider |
Range: 0-10
(increments of 1)
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Self-Efficacy | How confident are you in your ability to install solar panels for your home? | Likert | a. Not at all confident
b. Slightly confident
c. Moderately confident
d. Very confident
e. Extremely confident |
Barriers | If you were to consider installing solar panels, which - if any - of the following potential issues would you be worried about?
-Initial cost
-Impact on attractiveness of home
-Impact on resale value of home
-Suitability of my roof to install solar panels
-Maintenance concerns
-Complaints from neighbors
-Ability to recoup investment | Checkboxes | Top 3 |
Benefits | If you were to consider installing solar panels, which - if any - of the following potential benefits would you be excited about?
-Cost savings
-Environmental impact
-Uninterrupted power during outages
-Energy independence
-Increase value of my home
-Supports local jobs
-Social recognition
-Less pollution in the air | Checkboxes | Top 3 |
Climate Outcome-Efficacy
(Individual) | How much do you think you getting solar panels for your home would contribute to reducing the carbon footprint for a person like you? | Likert | a. Not at all
b. A little amount
c. A moderate amount
d. Quite a bit
e. A great deal |
Climate Outcome-efficacy
(Collective) | If most home owners installed solar panels to get electricity for their homes, how much would that contribute to reducing climate change? | Likert | a. Not at all
b. A little amount
c. A moderate amount
d. Quite a bit
e. A great deal |
Act: Food |
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Current Adoption | How often do you eat meat? | Binary | Yes/No |
Likelihood of Adoption | How likely is it that you will reduce the amount of meat you consume in your diet in the next 12 months? | Slider | 0% - 100% (increments of 10) |
Dynamic Norms | Imagine 10 people you know.
Do you think in recent years, more or less of them are reducing the amount of meat they consume? | Likert |
a. Much less than before
b. Moderately less than before
c. Somewhat less than before
d. About the same
e. Somewhat more than before
f. Moderately more than before
g. Much more than before
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Emprical Expectation | Imagine 10 people you know.
If you had to guess, how many of them do you think will reduce the amount of meat they consume in 5 years? | Slider |
Range: 0-10
(increments of 1)
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Normative Expectation | Imagine 10 people you know.
If you had to guess, how many of them think that people should reduce the amount of meat they consume because it is the right thing to do? | Slider |
Range: 0-10
(increments of 1)
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Self-Efficacy | How confident are you in your ability to reduce the amount of meat you consume? | Likert | a. Not at all confident
b. Slightly confident
c. Moderately confident
d. Very confident
e. Extremely confident |
Barriers | If you were to consider reducing the amount of meat in your diet, which - if any - of the following potential issues would you be worried about?
-Needing a balanced diet
-Meals are not filling enough
-Meals are not tasty enough
-Meals are too expensive
-No one I know is doing it
-Don't know how to cook without meat | Checkboxes | Top 3 |
Benefits | If you were to consider reducing the amount of meat in your diet, which - if any - of the following potential benefits would you be excited about?
-Healthy Skin
-Friends thinking highly of me
-Being healthier
-Losing weight
-Animal welfare
-Good for the planet
-Saving money | Checkboxes | Top 3 |
Climate Outcome-Efficacy
(Individual) | How much do you think reducing meat in your diet would contribute to reducing the carbon footprint for a person like you? | Likert | a. Not at all
b. A little amount
c. A moderate amount
d. Quite a bit
e. A great deal |
Climate Outcome-efficacy
(Collective) | If most people reduced the amount of meat they consume in their diet, how much do you think that would contribute to reducing climate change? | Likert | a. Not at all
b. A little amount
c. A moderate amount
d. Quite a bit
e. A great deal |
Act: General |
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Self-Efficacy | How confident are you in your ability to successfully adopt the following behaviors:
-Walking, biking, or taking public transit over driving
-Reducing food waste
-Buying 100% green energy through your utility company | Likert | a. Not at all confident
b. Slightly confident
c. Moderately confident
d. Very confident
e. Extremely confident |
Emprical Expectation | Imagine 10 people you know. If you had to guess, how many of them do you think are currently trying to adopt the following behaviors:
-Walking, biking, or taking public transit over driving
-Reducing food waste
-Buying 100% green energy through their utility company | Slider |
Range: 0-10
(increments of 1)
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Moral Foundations |
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MFQ-2 Questionnaire | https://psycnet.apa.org/record/2023-99083-001
Contains 6 questions in each category (36 total):
-Care
-Equality
-Proportionality
-Loyalty
-Authority
-Purity | Likert | Varies per question |
Trusted Messengers |
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Edelman Trust Barometer: Attributes | When it comes to climate-related issues and information, what makes someone in your mind a trustworthy source? | Multiple choice | a. They back up everything they say with data and research
b. They speak in a way that is easy for me to understand
c. They are not in a position to profit from what they are saying or asking me to do
d. They share my goals, priorities, and values
e. They speak with passion about the subject |
Edelman Trust Barometer: Groups (Adapted) | Below is a list of categories of people. For each one, please indicate how much you trust that group of people to tell you the truth about climate change about what our country should be doing to help prevent its worst consequences.
a. Socially responsible celebrities (e.g., Leonardo DiCaprio, Billie Eilish, Jane Fonda, or others)
b. Media sources (e.g., news, social media)
c. Scientists and climate experts
d. National environmental authorities / Official Government Sources
e. My friends and family
f. Leaders of environmental non-profit organizations (e.g., Greenpeace, the Environmental Defense Fund, ECO)
g. The younger generation
h. International organizations (e.g., United Nations)
i. Business leaders and corporations
j. Religious leaders | Likert | a. Completely trust
b. Somewhat trust
c. Neutral
d. Somewhat distrust
e. Completely distrust |
Demographics |
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Age | What is your age? | Textbox | Numeric |
State | What is your state? | Dropdown | US States |
Hispanic Acculturation | Would you say that in your household you speak…? | Multiple Choice | a. Spanish all the time
b. Spanish more than half of the time
c. Spanish and English equally
d. English more than half of the time
e. English all the time |
Education | What is the highest level of education you have completed? | Multiple Choice | a. Some high school or less
b. High school graduate
c. Other post high school vocational training
d. Completed some college, but no degree
e. Associate's degree
f. Bachelor's degree
g. Master's degree
h. Doctorate degree
i. None of the above |
Ethnicity | What is your race? | Multiple Choice | a. White
b. Black
c. Native American or Alaska Native
d. Asian
e. Pacific Islander
f. Some other race
g. Prefer not to answer |
Total Household | How many people live in your household including yourself? | Multiple Choice | a. 1 person
b. 2 persons
c. 3 persons
d. 4 persons
e. 5 persons
f. More than 5 persons
g. Prefer not to answer |
Pets | Which of the following pets are present in your household? | Check all that apply | -Cat(s)
-Dog(s)
-Bird(s)
-Fish
-Amphibians
-Small animals or rodents
-Reptiles
-Horse(s)
-I do not have any pets
-Other |
Home Owner | Which of the following describes your current living situation? | Multiple Choice | a. Rent
b. Own
c. Other |
Smart Phone | Do you use a smart phone? | Multiple Choice | a. Yes, for business
b. Yes, for personal
c. Yes, for both
d. I don't own a smart phone |
Hispanic | Are you of Hispanic, Latino, or Spanish origin? | Multiple Choice | a. No, not of Hispanic, Latino, or Spanish origin
b. Yes, Mexican, Mexican American, Chicano
c. Yes, Cuban
d. Yes, Puerto Rican
e. Yes, another Hispanic, Latino, or Spanish origin
f. Prefer not to answer |
Employment | What is your current employment status? | Multiple Choice | a. Parental leave
b. Leave of absence
c. Unable to work
d. Other type of paid work
e. Bringing up a family
f. Unpaid full-time carer
g. Working unpaid
h. In-between jobs / looking for work
i. Pursuing own goals
j. Employed full-time
k. Employed part-time
l. Self-employed full-time
m. Self-employed part-time
n. Active military
o. Inactive military/Veteran
p. Temporarily unemployed
q. Full-time homemaker
r. Retired
s. Student
t. Disabled
u. Prefer not to answer |
Relationship | What is your relationship status? | Multiple Choice | a. Engaged
b. Single, never married
c. Married
d. Separated, divorced or widowed
e. Domestic partnership/living with someone
f. Prefer not to answer |
Kids | How many children do you have under the age of 18? | Textbox | Numeric |
Vote | Are you registered to vote? | Binary | Yes/No |
Zip | What is your 5 digit zip code? | Textbox | Numeric |
Birth Year | What year were you born? | Textbox | Numeric (1900-2007) |
Gender | What is your gender? | Dropdown | a. Male
b. Female
c. Non-Binary
d. Other
e. Prefer not to disclose |
HHI | What was the combined total income (before taxes) of all family members in your household in the last 12 months?
[Logic: First asked one of 4 broader buckets, then asked for more detailed response] | Multiple Choice | Less than $5,000 to more than $250,000 in $5,000 buckets. |